ARClip or Zappar
Zappar (ZapWorks) is a WebAR platform with the Mattercraft editor: image, world and face tracking, VPS through Immersal and MultiSet, TypeScript scripting and physics. ARClip is an editor where a team builds 3D and AR scenes together, generates models with AI and publishes by link, in an app or through an App Clip.
Free — unlimited projects, views and publishing
Choose ARClip if
- the link has to be on your domain
- viewers shouldn't see someone else's brand
- you want to publish a project for free
- you want interactivity without a developer
- you need 3D models fast, from a description or a photo
Choose Zappar if
- you need SDKs for Unity, PlayCanvas, Babylon.js and other engines
- AR has to appear in a specific place
- AR has to live right on a page of your site
Already have projects in Zappar? Build new ones in ARClip and move the old ones over gradually: models and video upload as they are.
What ARClip gives you for AR and VR
Every kind of AR in one editor
Image or QR code, surface, face and 360° — pick the kind for each scene in a project. VPS ties content to a real place.
How it worksInteractivity without code
Pick an event and its steps: tap an object, and an animation plays, a state changes or a card opens.
How it worksAnimation on a timeline
Keyframes, easing and presets, plus the animations that came with your model.
How it worksInterface over the camera
Buttons, menus, quizzes and a game score — UI cards connected to the scene.
How it worksCode when you need it
TypeScript scripts with physics, data and server functions — for games and complex mechanics.
How it worksOne link for every device
One link and QR code: phones open the scene in the browser, iPhones also through an App Clip with nothing to install, and VR headsets in their own browser.
How it worksTogether in one scene
Multiplayer with up to 30 people per room — for games, tours and meetings, with no server of your own.
How it works
Side by side
| Capability | ARClip | Zappar |
|---|---|---|
| Tracking | ||
| Image and marker tracking | YesQR codes work as markers too | Yes |
| Surface and world tracking | Yes | Yes |
| Face tracking: masks and filters | Yesone face at a time | Yes |
| Anchoring to places: VPS and geolocation | PartlyVPS — you capture the place's map yourself with the ARClip app on iPhone; no GPS anchoring | Yesthrough Immersal or MultiSet |
| Creation | ||
| Visual 3D editor in the browser | Yes | Yes |
| Code scripting | YesTypeScript | YesTypeScript |
| AI assistant that builds the scene | Yesuses AI credits | Yesuses AI credits |
| Transparent video (chroma key) | Yeschroma key | Yeschroma key |
| Physics | Yes | YesHavok |
| Real-time co-editing of the scene | Yes | Yes |
| Ready-made templates | Yesmade by the community, always growing | Yes |
| VR and headsets | ||
| VR in headsets | YesQuest, Pico, Vision Pro, PC VR | YesWebXR: Vision Pro, Quest, Magic Leap |
| Publishing | ||
| Opens from a link or QR code, no app | Yes | Yes |
| Runs in a mobile app | Yesthe ARClip app, an App Clip and your own store app | Yes |
| Embedding on your site | Partly3D by embedding, AR from the embed's button, a link or a QR code | Yesvia iframe |
| Custom domain | Yeson paid plans | PartlyEnterprise only; Pro gets a Zappar domain |
| No platform branding | Yesyour logo on the splash on every plan | Partlyno splash on Pro, fully white-label on Enterprise |
| View analytics | Yeson every plan | Yesplus Google Analytics and Clarity |
| Publishing on a free plan | Yes | Nono free plan; the 14-day trial is not for public projects |
Pricing
- ARClip
- Free with no limits on projects, views or publishing — every editor included and commercial use allowed. Paid plans add AI credits, a custom domain and support.
- Zappar
- Developer costs $12.99 a month, for non-commercial projects only. Pro costs $315 a month ($2,640 a year) with 12,000 views a year, then $30 per thousand.
Facts about Zappar checked on October 12, 2026 against public sources:
- zap.works/pricing
- zap.works/mattercraft
- zappar.com/blog/announcing-mattercraft-the-future-of-3d-web-tooling-now-in-open-beta
Zappar is a trademark of its owner. Spotted a mistake? Let us know
How to move your Zappar projects to ARClip Design
What moves over as files
- Gather your project's source files from Zappar: 3D models, videos and marker images.
- Create an “AR scene” project in ARClip and upload the files — models as GLB, glTF, FBX or OBJ, videos and images.
What to rebuild — and with what
Move Mattercraft's TypeScript scripts to the ARClip code editor: same language, different API, so the code needs adapting. Rebuild timelines in the animation editor, states in ARClip states, and image or surface anchoring in the AR scene settings.
Fastest with AI: describe the project to the assistant in the editor, or connect Claude or Cursor via MCP, and the agent builds the scene from your files and description.
Publish the project and put the new link or QR code where the old ones were.
Questions
Do viewers need to install an app?
No. The project opens from a link or QR code right in the phone's browser. On iPhone it can also start through an App Clip, with nothing to install from the App Store.
Does the AR work on iPhone?
Yes — in Safari and other iPhone browsers, as well as in the ARClip app and through an App Clip.
Can I open the project in a VR headset?
Yes — with the same link in the headset's browser: Quest, Pico, Vision Pro, PC VR.
Can I move a project over from Zappar?
Models (GLB, glTF, FBX, OBJ) and video move over as they are; anchoring and logic have to be rebuilt — see the steps above.
Can we build a scene together?
Yes. Everyone sees each other in the editor, writes in the project chat, comments on objects and talks by voice or video with screen sharing.
Try it on your own project
Open a workspace, describe what you want to build and see the first version in the editor. No card, no install.
Start building — free